Well, at least Leica's entry into instant photography has inspired a lot of discussion. This announcement came as a shock to me and a few others I would think. Leica branded instant camera? Whats that about?
And whats next? A Leica branded pinhole camera? With 'Summahole' lenses? Would people pay $1,250 for a 35mm f180 Summahole precision pinhole lens? I mean, if they have the nerve to charge $2,500 for a f5.6 28mm while their two stops faster Elmarit 28mm f2.8 is sold for $2,300....... Sorry folks, I think they are nuts.
In the days when Leica was owned independently, I couldn't have ever envisaged them going down the instant route or, maybe, even the digital route. However, I believe they are now owned by Hermes (fashion, etc) brands. Therefore, much more likely to branch into the trendier end of things.
Now, anyone who knows me, will confirm that I am definitely not hip or trendy - but I have always had a soft spot for the red dot. I don't disagree with your summation of their pricing strategy although I would argue, in their defence, that Leica has produced some of the best / most novel / innovative kit, as well as some of the most apparently overpriced.
It's not Leica that's nuts anymore than Rolls Royce or any other luxury brand; it's the customers. That said, we all march to a different beat and, while people can afford to indulge in these things, where's the harm?
"Summahole".....! I'm definitely going to use that
