Topic: Yashica wants to come back... again.

[Francois]

When I saw this in my newsfeed I was a bit puzzled.
I thought that after the massive failure of the Yashica Y35 digital junk box the company would have gone and hide in a cave long enough to let people forget the name, but it appears it isn't so.

They plan on introducing 3 new films in real 35mm format and 3 new cameras.
The first one is a cheesy plastic point & shoot that's at the limit of a disposable camera.
Second will be a re-issue of one of their 1980's models.
Third one is said to be a 35mm conversion of the Yashica 44 TLR.

https://petapixel.com/2019/04/27/yashica-unveils-three-film-cameras-and-two-new-films/

I don't really know what to think about this one...

[MiguelCampano]

Those rebranded films are becoming very popular. good for Kodak 

[Kai-san]

But who is Yashica these days? It used to be owned by Kyocera, but I haven't followed the intricacies of the business world of Photography lately.

[Sandeha Lynch]

I certainly don't need another TLR.
I said, I don't need another TLR.
But ...

[Indofunk]

Yeah, I saw that and was completely underwhelmed I'm all into increasing the field of film-related products, but this one seems ... not well thought out?

[cs1]

The most interesting cameras of the three is the MF-2 super. It's basically a 35mm box camera. There's only one shutter speed (one more if you use the flash) and two apertures if I'm not mistaken. This makes is interesting as a contrast to the better 35mm point and shoot cameras. The MF-1 looks interesting, too because it has the charm of a disposable camera but it's in fact reloadable. Could be kind of nice. I couldn't care less for the TLR. The TLR has so much potential to be a real mess. I don't trust the current owners of the Yashica brand at all to get it right. I wonder who will back these cameras after the Y35 disaster.

[Kai-san]

Yes, the MF-1 looks fun, but there is no information on the focal length of the lens. I suppose that tells you what crowd it's aimed at, and for that price, who cares?

[Francois]

But who is Yashica these days? It used to be owned by Kyocera, but I haven't followed the intricacies of the business world of Photography lately.

I really don't know.
I think the name was either bought from Kyocera or, I don't know if things are the same in Japan as they are here, the name was simply grabbed after being unused for some time.
Here in Canada, if a company's name is not used for something like 5 or 10 years, it becomes available to grab for free.