Topic: A terrible case of Necrobranding

[AJShepherd]

https://photorumors.com/2018/04/26/rolleiflex-instant-camera-on-kickstarter/

This is basically the Mint mini-instax TLR, with the rights to the Rolleiflex name.

I often think the only necrobranding that worked was when Cosina made rangefinders with the Voigtlander name, because they were good, but most uses strike me as sad attempts to cash in on a once great brand name.

[Francois]

Saw this too.
At first when I saw the title I was pretty happy. Then when I saw the picture my heart sank.
I so wish they had kept the awesome look and ergonomics of the real Rolleiflex....
Not that the one from mint isn't nice, but it's an entirely different thing.