I for one have always rooted for Xerox. And when I think that the technology behind the toner based copiers almost fell in the hands of Kodak but in the end they refused it since they felt it wasn't something that their silver based technology could benefit from. So the inventor went to the Halloid corporation who jumped to the opportunity and changed its name to Xerox. And the rest is history.
You just gotta love a company who's name or product has managed to become so emblematic that every other manufacturer's copies still get the name of the original. Just like Kleenex, Windex, Kodak and so on...