First thing I noticed was the date.
And no ektachrome yet.....what a surprise, or maybe not.
I'm getting so I simply don't believe any of this non news till the shelves and warehouse at B&H are both stocked and about to break under the strain. Announcments are free and are worth as much as you paid for them.
Kind of like the Film Ferrania site. After so much hoopla about a new B&W, P30, one batch and poof, thats it. "The shop will reopen soon"? Soon....soon......oh yes! Soon! Definately sometime before continental drift reforms pangaea.
There has to be a agreed upon defination of 'soon', so that anyone cannot employ that word unless it means the agreed upon defination.