"It's far easier to produce something worth looking at with a mundane photo of an interesting subject than it is with an interesting photo of a mundane subject".
Now then, that encapsulates everything that was going through my head at the time I saw the article in the Guardian.
Producing an interesting photograph of a mundane subject is probably the most difficult thing to achieve as the photographer is already starting at a disadvantage - i.e. how do you make a photograph of a fork, interesting. As a result, any "new topographer" who manages the feat (aside from as a result of a sheer fluke) can probably be regarded as talented or, in the case of the Kertesz photos, brilliant.
I recently visited Foyle's bookshop and, as ever, had a rummage around the photography and art section and couldn't believe my eyes when I found a book dedicated to photographs of Soviet bus stops. Before I opened it, I had one of those "whiskey, tango, foxtrot" moments and dismissed the thought of ever buying it almost immediately as I wasn't remotely interested in the subject matter. It did strike me, though, that the photography was, technically, quite good. However, I'm thinking that book might just epitomise "new topography". Have a look, see what you think;
http://herwigphoto.com/project/soviet-bus-stops/Anyway, I'm off to have a look at the offerings on Flickr, as mentioned by James....