At 8:48 he (video 1 guy) distinguishes 'aesthetic' being in "people" from "people in time in cultures". That seems meaningless since people *only* exist in time and in cultures. Also, it seems that he is defining aesthetic as some sort of quantifiable thing separate from human experience while artistic value is what we perceive internally as an image or sound rattles around our personal context. So to put a comment of "aesthetic" on something is just saying "I appreciate this in a personal way, but I think (for some unknown reason) it has transcendent value and everyone else should appreciate it too. It is a very conceited thought, though I don't think the twitterites probably see it that way. All of this hair-splitting does get a little tedious, but it can be fun and possibly clarify the reasons why we do photography as opposed to mime or Ren-faire jousting as our chosen art form.