I remember this bit of advice I heard a number of times regarding establishing one's self as a photographer, and it rankled me each time: Focus on one thing, one thing that you're really good at so that people will think of you in connection with that style or look.
That's bullshit on so many levels, but it's quite the prevailing wisdom. Of course, it's really marketing advice, not artistic advice. Then I thought of Bowie and how he destroyed such lame self-limiting wisdom:
"His reinventions were complete overhauls — he’d emerge with a new sound and a corresponding new harmonic vocabulary, a new set of rhythms, and a wholly different lyrical strategy, and leave it to listeners to sort things out. It can be difficult to believe that the singer who slinked through 'Young Americans' is the same one singing about 'Sufregette City' is the same one intoning grimly on Blackstar about 'Lazarus.'
Where other artists followed the rules of whichever genre they were visiting, Bowie went the other way—his investigations transformed the genres. To wit: The dark sound-paintings of Low started out evoking the somber and solemn foreboding of a strain of German electronic music. But as it unfolded, from far across the tundra of sound, Bowie introduced a distinct (and distinctly disquieting) vulnerability that is only present here, on his records. He covered the expectations and specifications of the genre and didn’t stop there—he added other levels, gave his stances serious dimension and often menace, furnished his narratives with meta-conceptual overlays. And like an impressionistic master, he used implication and nuance, shading and pastel colorations, to fill out the terrifying and beautiful images.
Bowie did this serially, over and over, across decades. Not every transformation was a smashing success. Not every move was understood. But right on through the shadowy Blackstar, with its croaking entreaties 'Look up here, I’m in heaven,' his work is notable for what it says about art and inspiration. A significant part of his legacy is in the ways he went about being an artist. His restlessness. His refusal to stay in one place. He brought sophisticated art-world radicalism to pop, and in borrowing those technique, he captivated listeners—and challenged them at the same time.
Sure, study the records, they’re brilliant. But also study his choices, his thinking, the path he took as an artist. His example as a musical seeker, provocateur and destabilizer doesn’t seem to have many followers right now. We could sure use a few."
https://medium.com/cuepoint/on-david-bowie-empty-voids-and-doubt-presence-and-absence-23fa58a5e466#.xn5mbyw4n