Seems this is more about their website than film.
"we will use your responses to become better at supplying the information that you want"
They already are supplying the film and paper and chemistry. Bear in mind, that young people, the future market of theirs, are internet generation rather and it is a good idea to create helpful website everyone can reach via cell phone at will. Like having interactive mentor right in the pocket. That will be perfect for young film wasters like the guy I met on Sunday at coffee shop. Nikon F in the hand, very little knowledge about film, but he is already pushing TriX at 1600. Looks like own thinking is out of fashion, for everything there is an answer on the net. Photography included. Good luck to Ilford.