What needs remembering the ultimate motive behind production of this film.
I concur wholeheartedly with Cristopher Coy's, Francois' and TinTin's comments but this is about promoting film use. To that end, it's trying to sway any marginal digital users to come and have a go at shooting film. Using the allure of "it's cool" is probably the best option as I suspect the majority of those capable of being swayed are young and probably have no history when it comes to using film.
If I had a gripe, it would be that all the photographers were, relatively speaking, young(ish) trendy types. I'm not remotely surprised (see comments above).
One of the most telling comments made in the whole film was something along the lines of "Just think. Your grandma used to do it. How difficult can it be?" Aside from that comment being sexist and ageist (and believe me, I am the LAST person to cry political correctness) it's also misleading. Learning how to work the aperture-shutter speed-ISO triangle, compose, focus, load/unload and, perhaps, process your own films and prints requires dedication and not a little dexterity.
Conversely, using a DSLR as a high-spec, virtually idiot-proof point and shoot and then mastering the basics of running the images through a software programme like Lightroom which provides preset shortcuts to trendy effects can be learned in an afternoon. I know 'cos I did it when I tried digital 10 years ago.
I love film and hope that the video (above) pulls through an increasing number of new and returning film users. I'm chuffed to bits that Kodak and Lomo are joining forces to push on with film production. However, let's be honest; whilst film can be fun it is not going to turn everyone into David Bailey, Sebastiao Salgado or Steve McCurry. Well, not instantly....