Topic: Kodak Alaris (the new post-bankruptcy still photography film company)

[hookstrapped]

http://www.prnewswire.com/news-releases/uk-kodak-pension-plan-completes-acquisition-of-eastman-kodak-companys-personalized-imaging-and-document-imaging-businesses-222197521.html

I wonder if they might revive Ektachrome...

[Francois]

Call me superficial but I just wonder if they're going to change the logo or not!

[jojonas~]

Call me superficial but I just wonder if they're going to change the logo or not!

hopefully back to the old, red kodak K than
but they seem to be going with the new logo and lower case letters. atleast for the time being...

(gotta voice this) for some reason, I've always dreamed that kodak would colour brand their bw films with yellow and grey. sure, yellow was and will be a complementary colour for kodak products, even considering how little it is used. but chucking out the red and going with the yellow as the dominant colour might be a bold move designwise, but still recognizable for the general public. maybe yellow grey and black so when needed they could have that clarity in contrast on their product markings and...... oops! is my inner design geek showing now? hahaha should've bought home some beer

[tkmedia]

Since film is a traditional classic product, it would be a perfect time for Alaris to reintroduce a classic logo.

[SLVR]

Im a fan of the striped gradient on the ektachrome T64

[Francois]

Personally I kind of like the old Ektar square.

[Terry]

And good news on the motion picture front:
http://motion.kodak.com/motion/About/The_Storyboard/4294971822/index.htm

[tkmedia]

While using film as a capture media for movies and television production is great. A lot of productions have shifted to 4K digital. The main flow of cash is gone from the film distribution end as most nickelodeon / cinemas / movie theaters are using digital projection for the final output instead of 3 to 5 film canisters per movie, this is where Eastman Kodak lost the most cash.