Topic: Merged: New Lomo Film

[jojonas~]

Team: Ed here. I merged the two threads discussing the new Lomo film. Hopefully the merged thread makes some sense.
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well I'm intrigued
http://www.lomography.com/magazine/news/2013/01/30/introducing-lomochrome-purple

it ain't cheap -atleast compared to normal film. what do you think it is originally?

[LEAFotography]

maybe it's based around kodak's aerochrome III IR film or similar...that one was E-6 process I think...so by selling it as C-41 developing film, the standard developing process would naturally be a 'cross process'...still searching for examples of aerochrome images that were cross processed as C-41, though the reasoning assumes it WAS an E-r film originally as the 'chrome' naming might suggest...

[LEAFotography]

what a neat marketing strategy though...whip up a frenzy with a limited addition run, fresh and unique colours, on the promise of plenty of stock later when demand is demonstrated...I like that image, and was trying to work out what emulsion layers you'd need to use/omit to get those...but I haven't got very far yet haha...I think they'll shift their 4000 trial run easily

[LEAFotography]

it get's better...pay now (I think) and the films will arrive in July! Sensible contemporary financial crowd sourcing...I'll support this 'new' film, results should be interesting at very least...and all that buzzing anticipation in the interim...filmwaster? definitely!

[tani.P]

I'll try it for sure, but not until it's sold in single rolls.
There's no real IR sensitivity, is there? Just an emulsion that renders green as purple, right?

[mcduff]

OK from what I have read (eg http://www.thephoblographer.com/2013/01/30/what-is-kodak-aerochrome-a-beginners-guide-to-the-confusion-of-lomochrome-purple/ ) aerochrome was labeled a reversal film, even tho it did have chemistry to make it slide film (ar5 chemistry) but I guess the labeled it a reversal film because they expected c41 to be the normal way). And here I thought lomo were the first folks to ship chrome films as reversal films haha.

[Late Developer]

Mmmmm? Probably not something I'd go for as an "early adopter". Pay almost £10 per 120 roll (up-front) now, receive in July and no option to give it a try first......?

99% of the time I go for faithful colour reproduction. On the occasions where I want to have a cross-process effect, I'll take the hybrid route as I can always alter the "hue" slider on Photoshop and/or use one of the myriad of cross-processing Presets I have for Lightroom.

Good luck to them as new film options are always welcome.

[SLVR]

^ blasphemy! Nothing quite like the real thing

[Francois]

Strangely enough, I believe it when they say it's a new emulsion. From memory, the old aerial ekta needed to be loaded in a dark bag. I don't think we'll ever see a lomographer carrying one around. These things tend to put a cramp in your style.

[mcduff]

I guess the 35mm is cheaper per shot than the 110 film I buy from them, haha i am such a dope.

Anyhow we have 15 rolls of it eventually coming here to play with.

If it is what it says it is - basically an aerochrome like product I can get into it.  It is not really any different than any other ir film in that it is going to represent the spectrum in a way that our eyes do not see as normal. Ie I don't really think it is the case of any lomography shenanigans ;-) It is not cheap but I have not seen cheap ir film.

[AJShepherd]

I may try a roll once it's been round the block a few times, but I suspect it's not an IR film like the old Aerochrome but more a conventional colour film with the dyes switched, based on what they say here. and I quote:-
Update: Lomo got back to us with more information about the film. Georg Thaler, who leads the film development team had this to say, “After years of researching, thousands of tests and tons of failures, we finally found a way to shift colors of regular color negative films. This is why this film needs to be processed C 41. It’s basically a Color negative, so E6 is not the right choice for this film.”

The proof of the pudding is in the eating, I guess.

[Late Developer]

I don't think we'll ever see a lomographer carrying one around. These things tend to put a cramp in your style.

Absolutely, nothing must detract from the sartorial look of the big baseball cap, ironic haircut and low-slung, anti-fit, skinny legged jeans!! 

[Francois]

I'm thinking it's going to be closer to Ilford SFX in a way. Infrared-ish enough to give you that look but not enough to force you to wrap your Diana F+ in tin foil.

[Late Developer]

According to the British Journal of Photography website, it's confirmed that the new "Purple" film is a tweaked version of Aerochrome:

http://www.bjp-online.com/british-journal-of-photography/news/2240257/lomography-revives-kodaks-aerochrome-film

[LT]

I don't think it is confirmed Paul - I think this is the BJP jumping to conclusions.

We'll all have to wait and see.

Nice to see the skinny jeans-clad ones at lomo utilising, and evolving the Impossible Project marketing model - get customers  to pay for it before its even a developed product!

I wonder where they are getting this coated?

[Alan]

... from Lomography, yes they are releasing a NEW film, it has to be good news?



C-41 chrome film to mimic Kodak Aerochrome

more info here >

http://www.thephoblographer.com/2013/01/30/what-is-kodak-aerochrome-a-beginners-guide-to-the-confusion-of-lomochrome-purple/

http://www.lomography.com/magazine/news/2013/01/30/introducing-lomochrome-purple

[Terry]

No matter what you think of Lomo, this is never bad news!

[Nigel]

No matter what you think of Lomo, this is never bad news!

Agreed!

[Francois]

I must admit that I just love Lomography!
Before I get flamed for this, hear me out.

They're gutsy.
They always manage to surprise.
They sometimes have very good products.
They are an endless source of discussion.
Even if we don't like them, I'd be hard pressed to find one of us who doesn't at least own one of their products.

What is there not to like

[Francois]

Strange but I'd be willing to bet that they bought the broken equipment from...
I forget... they closed last year... bummer... anyways, you know what I'm thinking about...

and got their own processing plant going. That would be the logical thing for them to do.

[Alan]

No matter what you think of Lomo, this is never bad news!

Yup - agree,

Is it weird to think that lomography may become a big player in film production in the future, bigger than fuji or kodak ?

Sent from my HUAWEI U8815 using Tapatalk 2

[ChristopherCoy]

I don't understand the draw of pink vegetation, but hey, if it tickles your goose....


IF Lomo does take over Kodaks stuff, I would hope that they keep up with the level of quality that it was/has been in the past.

[LEAFotography]

Jojonas~ started a thread about this yesterday:

http://www.filmwasters.com/forum/index.php?topic=5893.0

Great news, I think, though I take the point about tickled geese...not an everyday film, more of a fun, experimental excursion film.  I think an image using this film will be on a music album (or two) or its qualities exploited an eye-catching way by the middle of the year.  The world of art and design will love this too I suspect. Though you can create these effects digitally, many artists/designers/musicians have a soft spot for analogue too.

Go Lomo!

[Francois]

Now, just imagine X-processing the stuff 

[jojonas~]

Strange but I'd be willing to bet that they bought the broken equipment from...
I forget... they closed last year... bummer... anyways, you know what I'm thinking about...

and got their own processing plant going. That would be the logical thing for them to do.

you mean ferranias stuff?

[Alan]

ah yes just saw the other thread this morning 

[Late Developer]

I hope they sell this stuff by the barrow-load. However, I'm unlikely to buy any myself as pink vegetation doesn't float my boat at all....

[Ed Wenn]

pink vegetation doesn't float my boat at all....

Paul: I SO had you down as a pink vegetation kind of guy. Just shows how wrong you can be about someone.

 

Re the film from Lomo. I have to say that I'm happy about this on lots of levels. My main gripes with Lomo are their marketing and their prices, but after having seen the re-launch prices for Ilford Harman film at 7 Day Shop earlier in the week, I can't see how Lomo film will be more expensive than that, so that's one tick in the box for them!

[Ed Wenn]

Heh! After merging the threads and catching up with the comments on Jonas's discussion I see that the pricing ain't that cheap after all.

[jojonas~]

Heh! After merging the threads and catching up with the comments on Jonas's discussion I see that the pricing ain't that cheap after all.

yeah, still debating on if I should buy some just to have in the freezer in case "that perfect project" for the film shows up

anyway, didn't know you could merge threads. nifty!

[LEAFotography]

Have put an order in, so have a few months to plot/plan what I will do with my 10 films ((5 each of 135/120).  It will be mid-summer here by then and just past the green as it gets time of year.  At this price I can't treat it like the 1 ukpound film I use for fun, but will definitely try one of them cross-processed in E-6 just to see.

Thanks for merging the threads Ed!

[Alan]

Heh! After merging the threads and catching up with the comments on Jonas's discussion I see that the pricing ain't that cheap after all.

well can anyone remember how much EIR cost when it was readily available.

I have 4 rolls of it in the freezer which cost me €20 per roll 

this new film works out at about €12 per roll . . . it is a specialist film
and i suppose factor in the lomography profit 

I think for a special project or application it would be worth buying a batch
but to use it as an "everyday" film would have ya robbed... bit like the impossible
stuff too 

[Alan]

Heh! After merging the threads and catching up with the comments on Jonas's discussion I see that the pricing ain't that cheap after all.

well can anyone remember how much EIR cost when it was readily available.

I have 4 rolls of it in the freezer which cost me €20 per roll 

this new film works out at about €12 per roll . . . it is a specialist film
and i suppose factor in the lomography profit too which pumps up the price 

I think for a special project or application it would be worth buying a batch
but to use it as an "everyday" film would have ya robbed... bit like the impossible
stuff too 

[mcduff]

I like when mainstream media - especially one the _purports_ to be about technology makes a reference to film and it is not done in a cloying, patronizing manner.

The Popular Science website (which I occasionally visit to look at their ancient issues) has one of Richard Mosse's Aerochrome images in their "Images from this week" section. It is funny that it is an image 'from this week' when it is a pic from 2010, but I think it bubbled past their editors noses at that point. There has been a bit of chatter about aerochrome since lomo announced its new film so I  guessing this is just the typical time lag between stuff making it into the mainstream. Anyhow I thought it was cool that it was presented without a bunch of qualifiers.

[Thom Stone]

I for one have a love hate relationship with lomography. currently don't think I own a working lomo camera but do love some of their films.

This however thoroughly excited me. I have been LUSTING after EIR for years and just can't bring myself to fork out the £20+ a roll for, knowing my history, will only end up to be a roll of rather mediocre but brightly coloured snaps. Although the Lomo prices arent cheap its much more preferable to the EIR prices and it seems to be a very similar effect. Would love to have a whirl with it this summer, perhaps with a hippie model in some lush green woods. I have always loved xpro and redscale and have always wanted to try and get more greens and blues into my redscale work to make something even more quirky and intersting (perhaps a topic for another thread or a blog post when I have got a few more rolls dev'd)

I have never really concidered myself as a good photographer, its much more the process of using a fully mechanical camera and the process of well processing the film that have fascinated me, rarely do I Come up with an original artistic idea and very rarely do I actually take what can be concidered a good photograph. Its not that I think this film will help me do that, quite the opposite, it is simply another fun process to experiment with various filters and see what results I can get.. perhaps with the thought of applying results in the future when I want a certain look for something specific.

in short. Thumbs up from the stone camp.