Not a commercial per say but more of a promotional article from an old French magazine my mom found lost around the house for decades. Heck, it says July/August 88 in the corner!
So anyways, it's a promo for the new Polaroid Cool Cam that is aimed at the young market of kids between the age of 9 and 14. Easy to use, the camera is perfect for kids to express their creativity.
The camera was offered in red, black, gray or pink. The colors were chosen by a panel of kids. The camera is inspired completely by the tastes of the teenagers they say... They even went to the trouble of asking the kids to draw their dream camera!
Isn't it strange that kids all dreamed of a 600 Polaroid close-up?
Anyways, the camera is said to be a perfect pedagogic tool to help kids develop visual expression and social sense...
The camera was sold with a pair of cool sunglasses and a carryall bag specially designed with an outside pocket to store your pictures. All this for 49.99$
So, putting all this together and trying to make sense of it all; it means most of us are kids under 14 who go around looking cool with our bag and camera
