Well I wouldn't panic, rumours are just that. I'm guessing that even if they did sell that wouldn't be the end and they would probably keep the name Kodak as part of the sale.
For instance you may be aware that Kodaks chemical division is no longer owned by Kodak as such all Kodak chemicals are made by Champion.
it could be a good thing if they sold off the film division, at least then we'll know about the profitability without having to factor in those kiosk printers into sales figures.
If film can find its level, I'm sure it has a future.
PS does anyone else find it funny that the name of the guy in the link is Conboy