This exact same thing is going to happen to everyday people, who have stopped using film, and have shot all their family photos on digital.
People have no idea that they are either, going to lose family histories, or continually have to pay people to retrieve and rearchive them. For some people this will be tragic.
At some point this is all going to hit the fan & I'd bet we'll see consumers suing because no one ever told them that their grandparent's photos were going to disappear.