The good folks at Freestyle sent out a note with pricing for the new Fuji Acros II: (US) $12/roll for 120 or 35mm/36xp. Ahem, cough, cough. If memory serves, that's roughly the same as the most recent pricing for Fujicolor NPH 400 Pro color negative. I'm not sure what the marketing strategy is, unless this is Japan domestic market stock coming to the US early and there's a plan to increase quantity/reduce pricing into the competitive range over time.