I backed it for a pack of film. Comes to about $70 after shipping, but I want them to succeed. The one shot at a time package seems a bit convoluted, but I'm sure, like anything else, it becomes second nature with repeated use. Though I'm not sure I will ever use more than one pack at those prices!
I also hope it works better than the New55. I think I spent $80 on a pack and every single shot fell apart. As soon as I would pull it, the metal tab would pop off and expose the film from the end. My other Polaroid film works fine, so it wasn't my holders.