the kodak film survey results are out..
Kodak Survey Shows that Professional Photographers Remain Ardent Users of Film
More Than Three-Quarters of Photographers Surveyed Will Continue to Use Film, Even as Some Embrace Digital Technology, ?It?s An ?And? World Where Digital and Film Co-exist and Complement Each Other?
ROCHESTER, N.Y., Sept. 19 -- A survey of more than 9,000 professional photographers in the U.S. shows that film continues to have an avidfollowing, with 75 percent of photographers saying they will continue to use film, even as some embrace digital imaging technology. The results of the U.S. survey, conducted by the Eastman Kodak Company (NYSE: EK), mirror the results of a similar survey the company recently conducted in Europe, where more than two-thirds of professional photographers surveyed plan to continue using film.
According to the U.S. survey results, more than two-thirds (68 percent) of professional photographers prefer the results of film to those of digital for certain applications including:
* film?s superiority in capturing more information on medium and large format films (48 percent);
* creating a traditional photographic look (48 percent);
* capturing shadow and highlighting details (45 percent);
* the wide exposure latitude of film (42 percent); and
* archival storage (38 percent).
the rest of the press release about the results can be found
here.
