I'm glad they are doing it, but at the moment they are a little like a cause, being supported by polaroid camera users, but the time will come when they will become conceived as a business and the element of good will that they currently receive will fade. At that point people should expect a quality, consistent product at a fair price. I think Lomography is quickly reaching this point, especially with the prices that are now charging for cameras in particular. £45 for a standard Holga is daylight robbery!!