That sounds like an opportunity opening up there, thanks for posting this news.
I'm not sure who Peter Jones is though, so excuse me if I'm only one. I wonder what he'll do with the store. Hopefully film users/wasters who shop there will ask for and buy film. That might be the stores only encouragement to stock and sell a range. Some of the limitations of 'chains' is the policy tie-in to certain products they buy in bulk to sell competitively. Independent traders can set their own stock approach giving them more scope, to stock films, new/old film cameras etc rather than 'pushing' digital for example.
At the moment I get 95% via post from suppliers who have the range of film I want, including the world supermarket e-thingy. In town though, film ranges in the local shops is definitely getting better, which I'm encouraging where I can. One even sold me some much discounted Fuji NPC160 that expired in 2005! As a filmwaster I'd rather go to a shop in a small side street with good range of E6, C41 and B/W film, reasonably priced, than to a High Street store that only sells Fuji Sensia 200 and Kodak 400CN, though I like those films.
I wish them well with reading a viable market and making a go of it.