If it is rebranded Lucky, that's good, because Lucky now charges as much as real film for its hipster appeal.
All things told, ultrafine seems like a good match for my Holga -- I'm considering it for a first-ever dip into the world of caffenolC - especially after having just paid 7$ US for one roll of triX at my local shop.
Leon, perhaps the "noise" comment was regarding his "digital prints" ha ha ha.