I do think that completely S&P. Lets try and keep things film based on the forum though. Whilst we don't want digi content here, we also don't want to get into the world of digi bashing either.
Just the fact that you have a series of small heating elements in the machine basically makes low power consumption impossible.
Just as a side note, not digital or film related but photographer related. The guy in the video is Chase Jarvis and I highly recommend his show, Chase Jarvis Live. Very, very helpful info for photographers.