Bryan,
They are using modified Agfa emulsions, which gives them the flexibility to have expedited manufacturing and reduced R&D. According to them, the budget from the fundraising will be used to fix a coating machine, buy better coating chemicals and do a bit of automation on their packaging line. Everything else seems to be taken care of.
They also specify on their website that they are starting the R&D for color negative/slide, from scratch, however, they need to find a company that helps them engineer emulsions and coating for this.
Very promising, and their products will most likely be available shortly.