Damion, Im in the same boat pretty much when it comes to selling prints. Etsy is diluted, to be sure, but then so is everything else, online and brick and mortar. What I have been finding with Etsy is that you have to advertise yourself. You need to keep your products up front. When you sign up to Etsy, they send you important emails that help you deal with the difficult aspects of owning a store. I think that's the hardest part for us creative types. The business side of things. I've had my resellers permit application filled out for a few months now but keep forgetting to mail it in.
Anyway, I have been watching several photographers on Etsy who sell a lot of prints and their work is always the work I see when I first log in to Etsy and look up photography. So its always up front, so to speak. What I am working on now for my store, before I start posting prints for sale, are suggestions on how buying smaller prints can work in peoples homes. I think a lot of people who arent art buyers are afraid to buy prints because they dont know how to mat or frame them. I also think people are afraid of buying large prints because of the prices so I think that offering smaller prints and then giving suggestions on how to make a print collage on any wall in the house can help sell prints too. I might be wrong about that but some of the most successful photogs I've seen on Etsy do this so that is what Im working on right now too. Im hoping to upload some stuff by the end of the week. And now that I know how to use my printer better, I can avoid making the prints first and just offer the digital image and make the print when it gets ordered.
Ok, thats a lot of info there. Let me know if you go the Etsy route. I'll add you to my circle. That is something else that I have seen that works. If you have lots of circles, people tend to add you to their lists, I cant think of what they're called right now, but these lists get promoted on Etsy all the time so more people see your work.