I suppose there are people that will go down this rabbithole out of nostalgia or the urge for something new. I'm totally cured of this trend after trying many of these formats, be it 110, 16mm, half frame or 24x24mm. It's when you try to scan these formats that the trouble starts.
The only small format (24x36mm) new film camera available today is made by Leica, which means that you have to be rather well off or one of the Hollywood crowd that gets them for free. I'm glad I stocked up on film cameras when the prices hit rock bottom, now some of those are sold for ridiculous prices. But there are still some bargains to be had, here you can get some very nice M42 cameras on the cheap.