The film came FREE with the purchase of Right Guard Deodorant.
It's got a poster sized advert in the box along with:
* Triple Print exclusive offer (one 4" and two 1" prints on the same card) for 126 cartridge or 127 roll film.
* 3 coupons to give to friends for free 126, 127 or 620 film
* A letter from J. Reed of Famous Brand Laboratories inviting me to partake of their triple print developing service.
* Two mailers (12¢ first class or 20¢ airmail)
This was obviously a promotional loss leader to get people to 'join' the service. It was like Seattle Film Works where you sent in the film for printing and they sent back negs, prints and fresh film.
I have a friend who thinks it is a shame to 'break up the set' and use the film. But I am a film "waster" not a film "collector", so I will shoot it and reuse the paper and cartridge for more 126 fun! Not sure what I will do with all of the other 'stuff' that came with it.