Yep. That's a pretty fair assessment.
I'm not surprised to read ''Over recent times, the demand and usage of both digital and film-based imaging have settled into more discernable levels, with film very much holding its own''
Last night I attended a lecture by a photographic artist who was sponsored by Kodak. (he shoots lots and lots of Kodak col neg) The Kodak AU marketing manager played host, and after the speaker had answered many questions, the crowd turned on Mr K to quizz him about the continuation of film production.
The answer was very similar to this. In a nutshell, he said that Kodak had no plans or 'date in mind' to stop supporting the range of current film types. Obviously enough, he pointed out that Kodak needed to make a profit from what they made, and as long as there was sufficient market to make a certain film viable to make, they would keep making it.
But that's cold comfort in a way. If sales do continue to drop for any given product, we can only expect film makers to cut their losses and consolidate their product range.
So filmwasters one and all- be ye evangelists! Spread the word of the goodness of film. We need others to support us!
Side note: During questioning the audience finally pinned down the artist on the fact that he shot film not digi. He had wisely avoided mentioning the subject for fear the inevitable vortex of digital discussion would suck our minds away from more creative topics.
His response was that he had nothing against digital.. but couldn't see any logic in throwing over a medium at the zenith of it's advancement (film) to favor one that was in comparison barely toddling.
