In most product life cycles, there are different phases of growth, innovation, peaks, levelling out, etc. It is perfectly legit, and quite clever, to run successful businesses at the 'decline' part of a life cycle and Ilford seem to be positioning themselves in that area very well (I pray, I hope!).
While we all feel the chill of the fuji announcement, Ilford as a premium, established brand, should benefit. I have said this in previous posts, that as one of the few remaining vanguards in our declining area of interest, we should get used to liking Ilford products and buy them. Lots of them. Forget your curly east european varieties
I'd guess that Kodak are next up on the list unless the movie industry is subsidising us. Do European producers have a good market? I can't see how it's any different to UK/USA/ASIA . The Big corps can duck out of film as they have so many other product lines, which will leave a select number of specialist companies to share the spoils of a smaller field.
Well, the chimay trappist beer is now making me think I have a crystal ball, when all I have is brown bottle.
Karl
ps I have no financial interest in Ilford and neither do I, or any of my family, work for them