Topic: Film & Fashion.

[Skorj]

In Japan at least, film is still very much alive for fashion work. Two recent shoots had a variety of 135 and 120-format used. Color and B&W, with new & vintage cameras used; Contax SLR (the quietest SLR I've ever heard, like a RF, and at f1.4 too), Rollei 120 SLR (almost as big as my 600 SE). Speaking to the photographers, and they seemed curious about my `why not digital...` question, and pulling faces at the suggestion. Film was still very much part of their work it seems.

[moominsean]

that yer kid?

[Skorj]

that yer kid?

It depends. Cut that damn hair, and may be...

[Francois]

I think it possibly has to do with the budgets at the fashion magazines. Cheap magazines (like we have here in Canada) shoot Digital almost exclusively. Magazines with a reputation (and money) like Vogue still insist on film for their archives.

I recently saw on Fashion Files a shoot for Valentino's publicity. You probably seen it if you're a bit of a fashionista. It's the "decadent garden party" series. It was shot at night with low level lights (2 feet off the ground) at a Beverly Hills mansion... All done on Digital using regular DSLR (not a nice Phase1 back)... since it's a publicity shoot, they probably don't care if the images only last a couple of years. Besides, it costs less and they don't have to re-shoot (instant images)... but they could have used something called a Polaroid